twitter frock

aut business awards


Made for Sarah Trotman for the AUT Excellence in Business Support Awards, 2016 .

In collaboration with Dr Donna Cleveland,

Lara Galea, Julian de Villiers & Marlies Reukers


This year’s team from AUT’s Colab envisioned a dress for Sarah that invited multiple interactions during the night through the use of social media most used by businesses. Hence, New Zealand’s first “Twitter Frock” was born.
Incorporating NeoPixel LEDs throughout the dress using innovative textile-based circuitry, Arduino computing and clever seam-work, the dress comes to life whenever the hashtag “#AUTBizAwards” is mentioned on Twitter.
Giving the audience the chance to activate and reveal the true display of the dress.


Arduino Uno

NeoPixel LEDs



Gaza     |    @claudinebct